Question

1. All of the following are elements of the six Ms model of integrated marketing communication EXCEPT:

1. media.
2. money.
3. measurement.
4. management.

2. Describe at least one consumer promotion and one trade promotion for Mio Liquid Water Enhancer, which allows users to customize and infuse water with sugar-free flavors like fruit punch and sweet tea.

Answer 1

1)Answer: management

According 6 M model

The following are there Market, Media , Measurements, money , message , Mission

So management is not part of 6 M model

2) Consumer promotion: Promote the product in large group of people like malls or anywhere where crowd will be more. In that crowd so how the Mio Liquid water enhancer will work in front of Public and give a taste of it some random people in the crowd. Hence in this way we can promote our product.

Trade promotion: Advertise the product in a unique way in the market which will promote the market in the product and use that as tool and trade it with a supplier by showing him how the sample will be. This is one way of trade promotion by promoting it to the supplier first than to the people by advertising.