Question

1# When marketing a new energy drink, what is product positioning?

a.Shelf locations in mass retailers, grocery, and convenience stores.

b. Geographic segmentation often within major metropolitan areas.

c. The place a product occupies in the minds of consumers.

d. A careful analysis of cross tabulations.

2# Marketing managers routinely commission marketing research studies to identify new ways to segment their market. They do this in order to:

a. Make their current targeting more effective.

b. Make their current positioning more effective.

c. Identify new selling opportunities.

d. Launch a flanking attack on competitors.

3# When marketing business-to-business products, the key to an effective segmentation, targeting, and positioning approach depends on:

a. Understanding the person making the purchase and the usage situation.

b. Understanding the connection between geographic location and business type..

c Using the proper multivariate statistical analysis.

Answer 1

1. c. The place a product occupies in the minds of consumers.

Explanation: Positioning happens in the mind of the consumer. Positioning is what a consumer thinks about a product.