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explain how and why supply chain strategies should be aligned with corporate strategies. support your answer with appropriate examples

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Supply chain is an integral part of the overall corporate structure and streamlining supply chain strategy to make it more efficient or responsive is essential to ensure competitive advantage. For example, Amazon as its corporate strategy wants to position itself as the most customer centric company in the world. To achieve this, it has built world class fulfillment networks with a wide reach and lot of mechanisation in the warehouses. Also it uses big data to continually improve its logistics network and supply chain efficiency. Thus as a result Amazon has been successful across the globe due to its highly evolved supply chain.

Another example is Dell which manufactures customised computers based on user orders and customisation. Due to its supply chain network, it runs its business with minimal inventory and has a negative working capital requirements and thus able to deliver high value to its customers and also preserve margins.

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