Question

1. Consumers who register for the second flash sale of the Xiomi Mi6 phones after reading the reviews from the first flash sale, will be considered..

A) Innovators

B) Late Majority

C)Early Majority

D)Early adopters

2. Jim never bought the IPhone even though he read good reviews about it and uses his old Nokia phone. According to the book, which category of consumers in the diffusion of innovation curve does Jim fall under?

A) Never Adopters

B)Late Majority

C)Innovators

D)Lagards

3. NFS funded the research of a group of doctors who proposed a new medicine which will increase longevity of cancer patients. In what type of idea generation does it fall under?

A) R&D Consortia

B) Brainstorming

C) Licensing

D)Outsourcing

Answer 1

1. D)Early adopters

Those consumers will be considered as early adopter. Early adopter purchase the product after having a review about the product.

2. A) never adopter

Never adopter are the type of people who like to avoid change and rely on traditional products.

3. R&D Consortia

In this the company hire manufacturing company the purpose of conducting shared research on new technologies for the benefit of the consortium's member companies.

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