Question

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NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE

Choose an existing product or service , and write a one-page summary that answers the following.

1. Who are the target customers?
2. What do the target customers want?
3. What other products, companies, or disruptive technologies is it competing with?
4. Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?

ANSWER THROUGHLY 1-2 pages

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*****NEEDS TO BE A ORIGINAL SOURCE****

Answer 1

Here I am going to talk about a company Integra Software Services. It is an Indian company, which has its headquarter in Pondicherry, India. The company was first established in the year 1994 and has completed 25 years of its service. It is a e-publishing company, which provides content solutions for both print and digital media.

The target customers of the company are the publishers who are looking out for content solutions. Some of its client includes Pearson, CUP, Wolter's Kluwer, and many others. Some other companies that Integra is competing with are the other companies like SPI global, Lumina Datamatics, which are also doing well in the market.

Yes, the company has a customer-focused culture. The clients that Integra works for has been together for many years by now. They are loyal customers and love the service that Integra provides. For every client, the company has a dedicated team with project managers, client managers, key accounts managers, editorial team, and many others. The company has a different way of dealing with customer feedback and complains. All the feedback are taken very seriously.