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Bounty Towel Marketing Mix (4Ps) Analysis. (Product, Price, Place, Promotion)

I need price analysis for Bounty Towel

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Answer #1

Bounty Towels are A sized paper towels available in market for sale. They are priced higher than other paper towels in market. The rate of paper towel are as follows:

$19.92 which is in accordance with $0.03 pet sq ft of paper towel.

Bounty towels are slightly larger in size than the regular towels available in market. The following are the characteristics of Bounty paper towel :

  1. 1 Triple roll of Bounty towel = 3 regular towels which implies 3 times more sheet.
  2. The strips have rear points at frequent intervals that helps the users to use papers only until they need, rather than having tear point far apart.

The other paper towels available in market are as follows

  1. Sparkle paper towels which are valued at $28.88
  2. Charmin ultra soft paper towel that are valued at $17.83.

The analysis of Bounty paper towel has thus been presented above. M

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