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marketing question In the BCG Matrix, Cash Cows differ from Stars in that they... (A)have less...

marketing question

In the BCG Matrix, Cash Cows differ from Stars in that they...

(A)have less market share

(B)are in smaller categories

(C)are more profitable

(D)have greater market share

(E)are in lower-growth categories

Which of the following is NOT one of the general types of consumer products? choose best one

Convenience products

No answer text provided.

No answer text provided.

Specialty products

Unsought products

Luxury products

Shopping products

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Homework Answers

Answer #1

1. (E)are in lower-growth categories

Cash cows are leading products in the lower growth categories although they have a higher market share and a star can turn into a cash cow once the overall growth rate declines.

2. Luxury products

Generally there are 4 types of consumer products namely the convenience products, shopping products, specialty products and the shopping products as well.

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