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A 2003 study by Calderon, Chen, and Kim that was cited in Read: Data Mining: On...

A 2003 study by Calderon, Chen, and Kim that was cited in Read: Data Mining: On the Trail to Marketing Gold found 35% of Fortune 500 companies did NOT use data mining capabilities. Among the reasons cited were all of the following EXCEPT:

Which one is correct answer:

1: A belief that data mining was not a cost-effective investment

2: Other higher-priority, more pressing business problems to address

3: Inadequate tools and technology

4: Lack of skilled personnel

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Answer #1

Correct answer is

1. A belief that data mining was not a cost-effective investment

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