Question

A researcher wanted to include an advertisement on a web page, but only if the advertisement...

A researcher wanted to include an advertisement on a web page, but only if the advertisement was one that people found attractive. A sample of 5 people were asked to rate the photograph on a 7-point scale ranging from 1 (Very Unattractive) to 7 (Very Attractive). The researcher was willing to include the advertisement if the scores on the pretest were significantly greater than 4 (the mid-point on the scale). Would the researcher include the photograph? Conduct a 1-sample t-test on the scores below and report whether or not the researcher would use the photograph.

Attractiveness Scores

  • 6
  • 6
  • 7
  • 5
  • 6

    Answers:

  • t(4) = 6.25. The researcher will use the photo.

  • t(4) = 6.25. The researcher will NOT use the photo.

  • t(4) = 2.13. The researcher will use the photo.

  • t(4) = 2.13. The researcher will NOT use the photo.

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