Question

Staples has expanded its __________________ efforts to sell to companies such as Wells Fargo or IBM.

• business-to-business
• unreachable
• international
• consumer-to-business
• business-to-consumer
  

  Read the mini case below and answer the questions that follow.

  At Staples, the overall goal has been to become the leading office products and service provider by combining experience, extensive distribution infrastructure, and customer service expertise with web-based information technology. The integration of different channels of distribution into one seamless customer experience has been of particular interest to the company. Staples uses various channels of distribution to address the needs of its different segments. Smaller businesses are generally served by a combination of retail stores, catalog, and the Internet. Retail operations focus on serving the needs of consumers and small businesses, whereas the catalog and Internet operations focus on customers who need delivery of their office products and other specialized services.The typical Staples retail store has approximately 7,000 stock-keeping units (SKUs), but Staples.com offers about 45,000 SKUs. Staples believes that the Internet channel has helped it to increase its sales while reducing its overhead costs. It has developed three stand-alone websites: Staples.com, a public website; Quill.com, an ecommerce site for medium-sized businesses; and StaplesLink.com, a secure, customized, ecommerce procurement website for large customers who have contracts with Staples.

  In addition, the company has placed Staples.com kiosks in its stores so that customers can make purchases of any product, even if it is not stocked in the store. Customers can pay for these purchases at the register or through Staples.com and have the product delivered to their homes or businesses. This multichannel approach allows Staples to increase its productivity by stocking only fast-moving items in stores but not sacrificing product availability.

  Finally, Staples has taken charge of the office supplies aisle in some grocery stores, selling a subset of its products to grocery shoppers. In doing so, it extends the reach of its brand beyond its own stores and offers additional convenience to its customers.

Answer 1

A. Business to business

Staples has expanded its business to business efforts to sell to companies such as Wells Fargo or IBM. because staples and Wells Fargo or BMI both are doing business their target is to sell the product to the consumer. they both are not consumer and easily reachable as well as International because staples and Wells Fargo or BMI both are doing business they target is to sell the product to the consumer. They both are not consumer and easily reachable as well as International.

*PLEASE RATE WITH A THUMBS UP *