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When introducing the consumer version for households, (a) identify three key target markets, (b) suggest media...

When introducing the consumer version for households, (a) identify three key target markets, (b) suggest media you might use to reach them, and (c) create one or two simple messages to communicate the product's points of difference.

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Answer #1

Key target markets

  • Young families
  • Busy individuals, with little to no time for house hold chores
  • Environmentalist

Media use to reach out

  • Facebook, Pintrest-lifestyle, YouTube-Vloggers, TV commercials.
  • Promote at various locations by banners or interactive apps at Mall, Conventions, Parks - with a large family foot traffic

Product message line

  • Simple and clean –
  • ‘Spray, swipe and go’
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