Question

Can I have some comments about this post please?

The two of my favorer brands on that list are Apple and Amazon.

What’s comes to the mind about Apple are revolutionary and innovative products like the iPod digital music player, iPhone, Apple TV, iPad, Apple watch, iMac computers. The brand that translates to users the whole image of creativity, innovation, design and originality, has become one of the best in the world for decades, led by a genius who has specialized in refining existing ideas and concepts and presenting them in a new, capable of generating an uncontrollable desire to consume millions of people.

I’m very loyal to the brand because I really like the technology used on apple products. I got a promotion that I can change my phone every two years and another thing that I like is the connectivity of all Apple product, with that I can connect all my Apple devices.

According with Interbrand ranking Apple is currently the most valuable brand in the world, with a brand value of more than $ 200k (Best Global Brands 2018 ). The company is not only the most successful in the technology business, but possibly the most successful in the business world and in the history of business the reasons of that is the technology and philosophy combined with nice design and with aggressive advertising campaigns, the Macintosh maker established a unique reputation in the consumer electronics industry and cultivated an unusually devoted consumer base the company and its brand.

The price in my home country is very different even doing the money conversion still more expensive to get Apple product compared to USA market.

Bezos, like Steve Jobs, knew how to transform a company like Amazon, changing what way the internet was going and preparing the company to get well in this new scenario.

When the company start, Amazon had to be not only a reliable and easy-to-use virtual store but also more useful than a physical store. Websites, Amazon could explore the internet to do things previously unimaginable. Amazon's success would be not only a book business but what e-commerce was capable of doing with traditional retail.

With an internet, Bezos discovered from an early age, could be a great place to find out what customers really want and thus build an environment that will offer the right products to each one, and also build a good relationship with customers.

Considering our global marketing plan project, the price strategy fist we are planning to do a market research to check the competitor’s price and understand that margin. Second is get all the cost that involve to put the product on the market and get close or less to the competitors, it requires an adjustment between the profitability expected by our company and the price that the market is willing to pay for our product. Which is a fact that should always have at hand with expectations of profitability set by the company's overall budget.

Answer 1

Amazon has always focused to hit the profit in the market as where they had different strategy that has been applied, the reason for increased profit of the company is explained below:

1. The company has a global market strategy, where it stand as a single market with low competitions.
2. The company is the only one which increases on the demand and source of supplies.
3. The very high competition in the market had increased its sustainability, and expanded globally on to promote the brand image.
4. The company vision is to reach globally and focus more on the customer needs, prioritize and satisfy on the needs and wants.
5. The company had captured with low price and high quality and utmost to provide on the best as its mission statements to expand globally.
6. Amazon has not stopped on innovation as they always ended up using high end technology where the customers get satisfied towards the same. So Amazon has not failed in the execution of its low-cost provider strategy.
7. The Company had captured the market by its location strategy, as where the warehouse is near to the customers, so that it helps to cover on larger number of customers.
8. The Company increases its flexibility on both delivery and return of the product and services, as where if the customers are not satisfied with the product and service they can return and could purchase something else. The company business operation is flexible to the customers.