Bayes theorem. A product is marketed online. Out of all potential customers who viewed the online...
Bayes theorem. A product is marketed online. Out of all
potential customers who viewed the online ad, 45% are men and 55%
are women. 10% of all who viewed the ad made a purchase.
(a) If 40% of those who made a purchase are women, what is the
probability that a women who viewed the ad would make a
purchase?
(b) If 40% of those who made a purchase are women, what is the
probability that a man who viewed the ad would not make a
purchase?
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Bayes theorem. A product is marketed online. Out of all
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