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4. The maximizing and rationality assumptions about economic person assumes that people a. maximize their pleasure...

4. The maximizing and rationality assumptions about economic person assumes that people a. maximize their pleasure by not buying goods that are commonly known to be unnecessary. b. compare alternatives and choose the one that maximizes their pleasure. c. will buy only cheap goods. d. will buy only expensive goods. e. none of the above.

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Rationality assumption presumes that the decision maker compares all the alternatives available and then makes a decision that maximizes her utility or pleasure. This is true for rational utility maximizing consumer. Select option B.

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