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Think of a product you buy that is differentiated through quality. Do you believe the manufacturer's...

Think of a product you buy that is differentiated through quality. Do you believe the manufacturer's strategy to differential this product through quality is sustainable, or will the manufacturer eventually have to find other ways to attract you to the product? Explain your answer and include the product/manufacturer in your response.

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Answer #1

I buy Colgate Toothpaste Total Advance Health which I feel is differentiated through Quality. The manufacturer's strategy to keep the price of product premium, not giving any offers, providing attractive packaging and endorsement by doctors is sustainable to differentiate the product on Quality parameters. I don't think manufacturer needs to do anything additional to attract me to the product.

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