Question

This week we are reviewing Distribution Channels and I need assistance with the below:

Provide an example of how geographical location can affect your selection of distribution channels.

Answer 1

Geographical location can impact the distribution channels in the following ways:

Example 1: If you live in a country like Australia which is surrounded by the ocean from all the sides it is best advised to transport goods through sea making it efficient.

Example 2: If you are surrounded in a country like India which is well connected through rail routes, airways and sea it is best suited to opt for the optimal travel option. For the delivery of perishable goods, it is advised to transport the same by the airways, however, delivery of non-perishable can be transported by the waterways or roadways as well.