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What are the most prevalent myths about negotiation, and how do these myths hamper people's ability...

What are the most prevalent myths about negotiation, and how do these myths hamper people's ability to learn effective negotiation skills?

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Myth 1) Negotiations are fixed sums — whatever is good for one person must be bad for the other group, the reality is that they are a variable sum can't be too trusting
Myth 2) You need to be tough or soft — shouldn't be too hard or too soft, should be driven and work effectively.
Myth 3) Good negotiators are born- naturally talented negotiators are rare practice and feedback are needed for effective negotiation
Myth 4) Life experience is a great teacher-This is true but partly only as experience can improve negotiation skills-however, experience without feedback is not effective, people's memories are selective - achievements are remembered and failures are forgotten, one's confidence may get increased through experience but it can't be said the same about the accuracy
Myth 5) Good negotiators take risks — hard negotiators are rarely effective, they need to know how to evaluate risks
Myth 6) Good negotiators rely on intuition — Negotiations require deliberate thinking and preparation, and good negotiators are structured, depending not on instinct, but on plans

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