Question

Hi there, I'm working on a Ford and the World of Automobile Industry in 2015 case. I need an answer on this question: Are there any segments of the world automobile market that you think will offer superior profitability over the next five years?

Answer 1

With a rise in cost of fuel, rise in pollution caused by vehicles, roads in cities becoming more crowded i think the automobile market should switch to environment friendly and pocket friendly options. These vehicles will be profitable in coming years.

Also supporting infrastructures like electric vehicle charging station, cloud based navigation, traffic routing algorithms which help the driver to take the shortest path should be installed in vehicles and it will definitely be profitable. There are few vehicle safety technologies that can avoid a crash such as Electronic Stability Control (ESC),Automatic Emergency Breaking(AEB) and lane departure warning and prevention.

Canada made ESC compulsory in all new vehicles produced since 1st September 2011. ESC avoids the car from sliding out of control even during snow by momentarily applying brakes. AEB prevents rear-end crashes by watching the road ahead using a camera and/or radar.It looks for targets like vehicles,pedestrians or animals and if the system detects the target it will warn the driver by lights and alarms. Lane departure warning will only warn the driver if the car starts drifting out of its lane.It will warn the driver by beeping or by making the steering wheel vibrate and lane departure prevention will prevent the car from drifting out of its lane.

All these will be very much profitable in the next five years!