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A soda company that releases low calorie soda in response to customers' demands for healthier products...

A soda company that releases low calorie soda in response to customers' demands for healthier products could best be described doing the following:

Dealing with a political/legal environmental variable by implementing a new promotional strategy

Adjusting the product element of the marketing mix based upon social/cultural trends

Changing the product mix to best meet the needs of the target market

Changing the integrated marketing strategy in response to external opportunities
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Answer #1

Changing the product mix to best meet the needs of the target market

The objective of the product mix is to best meet the needs of the target market accordingly and hence change or adapt accordingly as well.

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