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Select a company that you will develop an integrated marketing communications plan for. It should be...

Select a company that you will develop an integrated marketing communications plan for. It should be a small, local business that utilizes most, if not all, the promotional tools. The marketing budget should be in excess of $500 a month (estimated).

Submit your selection with a brief explanation on why you selected this business.

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Answer #1

I will select a local clothing and fashion brand which is a small -scale business but provided trendy fashionable clothes which are new in the market. The business now promotes only small-scale promotional tools like discount, ads in local newspaper, door to door campaign etc. I choose this business because it can use most of the promotional tools and drive the business to higher level. It can attain the scale and consolidate the business by getting significant footfall which may include the young segment which it targets most and other segments also. It is easy to target this segment and they show brand loyalty if got satisfied with the brand.

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