Question

SLO-2.4 Part of the promotion mix in which the seller's promotion vehicle (such as a mail order catalogue, TV commercial, Email or some other B2C communication) attempts to prompt a direct response from a buyer is called

a. Sales promotion b. Advertising c. Blanket marketing d. Direct marketing, e. Publicity. SLO-2.5 Which of the following would be considered as a stakeholder in an organization? a. Customers b. Employees c. Owners d. All of the above e. None of the above SLO-3.1 The goal of search engine optimization (SEO) is to: a. develop strong relationships with Google and Bing. b. help the firm to gain information effectively. c. improve ranking of the firm’s organic search results. d. decrease the number of inorganic search attempts. e. maximize the firm’s return on investment.

Answer 1

1. D. Direct marketing

direct marketing is a form of communication and offer which includes a direct response from the customer.

2. C. Owner

Owner are consider as the stakeholder. If customer and employee purchases the share of the organisation only then they are considerd as stakeholder.

3. c. improve ranking of the firm’s organic search results.

the goal of SEO Optimisation is to improve your site's ranking in search engine

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