Review these three mission statements and assess whether they meet the “person on a bus” test.
• To provide book lovers and those they care about with the most inspiring retail and online environments in the world for books and life-enriching products and services.
• X is dedicated to building a world-class national resource enabling Canadians to know their country and themselves through their published heritage, and to providing an effective gateway to national and international sources of information.
• X is an independent campaigning organization that uses nonviolent, creative confrontation to expose global environmental problems and to force the solutions essential to a green and peaceful future.
“Employees are our biggest asset.” “Yes, but they can walk out the door any time and all your investment in them will be lost.” Explain why investments in human capital are important. Using the example of a great coach, explain why all is not lost if some of the team members quit.
You and your friend decide to open a high-end restaurant specializing in cuisine from your home country. This type of food may appeal to people in the neighbourhood, but you will need to differentiate this restaurant from others, and offer great service, with explanations, customization, etc. Describe the ways in which you would use HRM programs to train the waiters.
"A person on a bus test" must reflect every dimension of the organization's business. They should also reveal the target market and the target customer.
Chapters
The mission statement passes the “person on a bus” test. The Mission statement of Chapters is focusing on people who are book lovers. Their goal is to make the most inspiring online environment. Their mission statement clearly states the purpose they serve and the products they offer. They focus on providing books online for book lovers which are their target segment. The company is focused on enhancing the book-reading environment for book lovers and adapting their offerings to match the requirements of the modern world. This statement highlights that it’s a website that offers booklovers quality products and services online.
National Library of Canada
The mission statement of the National Library of Canada does not meet the “person on a bus”. They are not clearly stating their purpose and the products they offer. The mission statement is not accurately depicting their product, which is creating the resources for the Canadians to know their heritage. Canadian universities and students have the option to submit ETD (Etheses and dissertations) to a national database. They create world-class national resources for Canadians to understand their rich heritage. They also make documentaries and make them accessible to Canadian citizens. Their activity doesn’t come through accurately through its mission statement.
Green Peace
This is the mission statement of Green Peace. The statement does meet the “person on a bus”. The mission of the international organization is focused on ways to promote climate justice. They are involved in saving million of species facing extinction. They tackle issues like overconsumption, systematic oppression and climatic disruption, which threaten the world. Their mission statement is highlighting the issues they focus on and promote. Their mission statement states use non-violent and creative ways to expose global environmental problems which is a direct statement and very easily understood by average individuals. Their mission statement is precise and focused. It reflects their core values which are to save the environment non violently and to create awareness among the people of the issues impacting the environment.
* "answering the first question all parts"
Review these three mission statements and assess whether they meet the “person on a bus” test....