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3 Decisions about when and where to launch a product are part of the _______________________ stage...

3 Decisions about when and where to launch a product are part of the _______________________ stage of the new-product development process.

test marketing

market screening

simulated marketing

product dissemination

commercialization
business   Operations-Management   
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Answer #1

E) commercialization

introduce into new market and assess success

most expensive and important phase, when product is positioned and launched into market.

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