Question

With the advent of technology, marketers are able to send messages to consumers based on their location. This basic form on communication option is:

		Promotional Marketing
		Mobile marketing
		Interactive marketing
		Events marketing

Answer 1

Mobile marketing is the correct answer as basis the location the marketers can very conveniently send across their, marketing messages to that consumer audience who can actually relate to the product or service the company is trying to sell and this type of marketing is cost effective and speedy as well.

Rest of the options are incorrect as promotional and interactive marketing becomes difficult to do location wise as the cost factor comes into picture and the reach also becomes less and hence they are not the most effective ones.

Answer 2

The correct answer is "Mobile marketing." Mobile marketing refers to the use of mobile devices, such as smartphones and tablets, to deliver marketing messages to consumers. One of the key advantages of mobile marketing is its ability to target consumers based on their location, using technologies such as GPS and geofencing. This allows marketers to send relevant, location-based messages to consumers, such as offers or promotions for nearby stores or events.