Question

1.“. . . If the product sells well in New York, it will sell in India and China.” Comment-develop an essay on the concepts associated with this statement

2. How can the knowledge of the diffusion of innovations help a product manager develop appropriate marketing strategies?   

3. Discuss international Channel-of-Distribution Alternatives.

4.Managers or salespeople operating in foreign countries need considerable breadth of knowledge of many subjects both on and off the job. The ability to speak one or more other languages is always preferable.

5. Discuss the meaning and nature of cartels. Are these groups beneficial? State an example.

6. What is a countertrade? What are the problems of countertrading?  

Answer 1

Ans-1 When a product does well in New York ,It does not necessarily mean that it will work well in other countries too,However as the statements suggests that it will sell in India and China so there has to be some strategies or concepts working in background.Let us look at some of them -

1) Target Markets - Studying about the market where you intend to sell your product becomes most important when you are dealing with the international market .Getting to know about the market trends going around that country always helps.

2) Payment method - This is another important factor in deciding the fate of a product to work overseas.Sales affect largely if the payment method is not popular in the targeted country even if the product is in demand.

3) International Rules and Regulations - Target country comes with it's own set of rules and regulations which are studied in background to allow the smooth process of selling product.It includes Tax duties , Customs and free trade agreements.

4)Set clear delivery expectations - International shipping can take longer and cost more for customers, so it’s vital to keep them in the loop. Give accurate delivery estimates based on country and list shipping costs in an easy-to-find place.

5) Market entry - When you sell abroad it is very essential to look at the points of entry in their market .This includes from optimizing your website to creating a market place dedicated to that audience .