Question

1) In an essay form write the market objectives for tim hortons in russia

Answer 1

answer-

Tim Hortons is one of the Canada's largest quick service restaurant chain which want to expand its business operations to The country Russia. The company find great opportunity in Russia for its business. By expanding to Russia, Tim Hortons will be able to increase its global presence in more countries, Increase its market share and increase business profitability.

The marketing objectives as we know should be SMART means Specific,measurable, achievable, realistic and, timely. For Tim Hortons, The first thing It needs to do is set Marketing objectives so that it can know what it wants to achieve by expanding business to Russia.

The Tim Horton want to increase its market share by 30% in Russia within 2 years after entering into Russian Market. The responsible parties to achieve this objective would be Marketing manager, Chief financial officer for Finance and Manager who would handle the operations in Russian Market.

Second, Marketing objective for Tim Hortons Is to Increase Marketing and promotion efforts by 20% as compared to home country from April 2020 to March 2021 so that This restaurant will be able to grab more attention of Russian target customers in Russia.

Third Marketing Objective to Increase Marketing budget by 20% for promotion and customer retention for our customers from September 2020 to May 2021.

These marketin Objectives will help Tim Horton to market and promote its services in Russia in effective ways.