Question

Large companies may manage a number of very different businesses called _____.

a. strategic business alliances

b. business clusters

c. strategic business units

d. focus groups

_____ is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives.

a. Implementation

b. Segmentation

c. Promotion

d. Diversification

Implementing a marketing plan

a. entails gauging the extent to which marketing objectives have been achieved during the specified time period.

b. is the starting point of the marketing mix strategy to identify target markets.

c. provides the mechanisms for evaluating marketing results in light of the plan's objectives.

d. requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources.

Effective strategic planning requires _____.

a. creativity

b. incongruity

c. marketing myopia

d. sporadic attention

Answer 1

Q1. Option c. A relatively autonomous division of a large company that operates independently with the responsibility of increasing profits

Q2. Option a. Implementation deals with the actionable insights that would help to execute the plan

Q3. Option d.

Q4. Option a. Creativity would help to implement the marketing plan effectively