a tendy celebrity endorse a new smartphone in a series of television commercials.recalling the textbooks discussion...
a tendy celebrity endorse a new smartphone in a series of television commercials.recalling the textbooks discussion of the the application of classical conditioning to advertising,which statement is correct
Homework Answers
A trendy celebrity endorse a new smartphone in a series of television commercials. Recalling the textbooks discussion of the the application of classical conditioning to advertising, the celebrity is a US (Unconditional Stimulus) and the phone is a CS (Conditioned Stimulus).
The unconditional stimulus, the celebrity is used as a means to achieve the conditioned stimulus, the phone. Whenever, the audience see the celebrity, they would be reminded of the phone and this may in the future motivate the audience to buy the phone which would be the conditioned response.
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a tendy celebrity endorse a new smartphone in a series
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