Question

1. Select an e-commerce company.
2. Visit its Web site and describe its business model based on the information you find there.
3. Identify its customer value proposition, its revenue model, the market space it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be.
4. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company”, “About Us” or something similar.)

Answer 1

Amazon Operation Management system:

Amazon has achieved high efficiency in the operation management system through increased productivity of the product and services. The technology and innovation plays a major role for Amazon in its business operation as where that leads the company towards increase on the profit and productivity. The expansion and diversification of the business helps the company to be efficient in its operation management system.

Comparative of Amazon:

The following are the key success decisions of Amazon, the main competitors for Amazon is Walmart, but Amazon has different strategy to be more competitive in the market

1. Quality: Amazon provide best quality of product and service, as only that helps the company to be competitive in the market and increase it sustainability. The needs and wants of the customers are satisfied through maximizing the quality of the product and services.
2. Speed: The delivery speed is high with Amazon as where the product and services reach on time to the customers as that satisfied on the needs of the customers.
3. Flexibility: The Company increases its flexibility on both delivery and return of the product and services, as where if the customers are not satisfied with the product and service they can return and could purchase something else. The company business operation is flexible to the customers.
4. Location: The Company had captured the market by its location strategy, as where the warehouse is near to the customers, so that it helps to cover on larger number of customers.
5. Specialization: The unique product and service are provided to the customer. The high end technology and innovation of the product and services is the specialization as that attracts the customer.
6. Price: The demand of the product and service are increased through low price strategy, as where it target and attracts all kinds of customers and increase on the customer loyalty.

Amazon's current mission, objectives, strategies, and policies:

The Amazon current mission, objectives, strategies, and policies reflect the corporation's global strategy as the reasons are given below:

1. The company has a global market strategy, where it stand as a single market with low competitions.
2. The company is the only one which increases on the demand and source of supplies.
3. The very high competition in the market had increased its sustainability, and expanded globally on to promote the brand image.
4. The company vision is to reach globally and focus more on the customer needs, prioritize and satisfy on the needs and wants.
5. The company had captured with low price and high quality and utmost to provide on the best as its mission statements to expand globally.

Amazon Competitive Priorities:

The following are the Amazon competitive priorities.

1. Product demand should be increased in the market as where it helps to company to sustain longer in the market.
2. The low price strategy is one of the priority to be considered, as that will satisfy on the needs of the customers.
3. The product and services should be delivery fast and the company needs to maintain on the same.
4. The websites should be user friendly because it should attract all kinds of customers as that increase on the online business strategy.

Operation Strategy:

The operation strategy should focus as below.

1. The website should be open all the times, as a promotional strategy because it increases the growth of the organization and increases the delivering rate.
2. The customers should be attracted on towards a good shopping environment as that increase the customer loyalty and that can be retained by the company for improving on the business.
3. The company should focus on innovation as that attract the customers.
4. The company needs to understand on their customer expectation because their main target is to serve the people.