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Find an example of 1 MNC that fits into each of the 4 strategies (which are...

Find an example of 1 MNC that fits into each of the 4 strategies (which are International strategy, multidomestic strategy, global strategy, transnational strategy) - so 4 total MNCs. Briefly explain why each firm fits the given strategy

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Answer #1

•International Startegy

Walmart is using international strategy since United states was a very small market and they wanted to expand globally.

• Multidomestic Strategy

A multidomestic strategy is used by companies to make their product as per the local needs.

McDonald’s has made changes to its menu as per the local taste and preference of that particular country.

• Global Strategy

Nike is using a global strategy to appeal to international markets. They make different products as per the needs and cultural preference of that particular country. Consumers worldwide create new markets as well as demand new products.

• Transnational Strategy

Apple is using this strategy as it operates in more than one country at a time. Apple sources its materials throughout the world to build an iphone.

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