Question

BUSINESS ANALYSIS

select business that publicly trades on the New York Stock Exchange or NASDAQ

1. the company`s name on its name history if the name changed since the company was originally formed ( consider mergers etc.)
2. company`s trademark(s)

3. location of the company`s home office and whether they have offices located outside the US (if so, identify location(s))

4. description of the company`s general products or serviced

5. the company`s mission statement or business philosophy

6. whether the company is publicly traded and if so, the stock exchange on which the company`s shares are traded

7. the current CEO and summary of his/her business background

8. the identity on one of the company`s primary competitors

9. summary of the company`s corporate ethics policy and the URL to this policy

10. summary of company press release dated July 1, 2017 or later

11. summary of lawsuit in which the company has been involved as a plaintiff or as a defendant

Answer 1

Select business that publicly trades on the New York Stock Exchange or NASDAQ

1. the company`s name on its name history if the name changed since the company was originally formed (consider mergers etc.)

Nike. It was formed in January 25, 1964, as Blue Ribbon Sports, and its name got changed to Nike, Inc. on May 30, 1971.

2. company`s trademark(s): Its name, slogan, and symbol all are trademarked. It has many trademarks.

• The swoosh symbol
• Catching line “just do it”
• Jumpman logo

3. location of the company`s home office and whether they have offices located outside the US (if so, identify location(s))

Its head office is in Washington County, Oregon, Beaverton, U.S.

• Taipei, Taiwan, Province of China
• Toronto, Ontario, Canada
• Las Condes, Chile
• Petaling Jaya, Malaysia
• Monterrey, Mexico city in Mexico
• Sydney, Australia
• Stockholm, Sweden
• Paris, France

For more https://craft.co/nike/locations

4. Description of the company`s general products or serviced

• Shoes (Running, sports and kids shoes) / Sports apparel/ Bags/ Accessories / Performance equipment and other sports equipment
• Provides licenses for producing and selling Nike brand swimwear, kids’ apparel, training equipment, eyewear, electronic gadgets and sports accessories

Source for strategic analysis of Nike:

http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm

Note: First four subparts of question are solved according to HomeworkLib policy. Re-post for getting answers to other parts mentioning the company.