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According to the VRIO Framework, a Sustained Competitive Advantage is a product of a resource or...

According to the VRIO Framework, a Sustained Competitive Advantage is a product of a resource or capability being valuable, rare, and costly to imitate when the organization in possession of said resource or capability is properly organized to capture value.

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The VRIO deals with resources that are Valuable, Rare, Inimitable, etc and such resources actually help the organization create a unique value proposition that will help in creating a unique market share for the organization and help them achieve a competitive advantage

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