Question

Is Uber well positioned to be a dominant player n this market? What resources will need to be successful?

from chapter 5 Industry Dynamics of Technological Innovation

Answer 1

In my context,Uber is best dominant player in the market.Forty five percent of adult aged 18 to 29 say they used ride sharing services such as Uber.Uber changed the way of many people and especially young adults and those who lives in cities and surbus.

People with higher income are most likely use to this service.The challenge for ride-sharing services such as Uber to expand their markets will be to find new ways to provide their services beyond the groups most likely to use them.A more successful strategy for market expansion may be to focus efforts on increasing use among older people and those with lower annual incomes.

There are two main resources that will Uber need to be successful:-

1) Recurting Drivers:- when there are enough drivers in a market,then user can get a car extremely fast.If a Uber user can get a car under 2 minutes,90% of the time,it's going to hard to make them switch to a service. Recurting drivers is not done by agitating a magic wand,it take a lots of time,efforts and imagination.

2) Execution:- It is not just technological,it is also marketing and strategy.Uber chose to grow in many cities and internationally.The choices in business model also make Uber driver Busier compared to a taxi driver.With service like Uber pool or deliveries,drivers can spend more of their driving time earning money at an affordable price point for user.

That's why we can say that Uber is well positioned to be a successful and dominant player in the market.