Question

Pit Stop's "Young Families" customers generate annual margin for the company of $306 each. These customers...

Pit Stop's "Young Families" customers generate annual margin for the company of $306 each. These customers order from the company an average of 1.9 times per year, and they order merchandise where contribution margin as a percent of revenue averages 45%. What is the average order size in dollars for one of these "Young Families" customers? (Rounding: nearest penny.)

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Answer #1

Solution:

Annual margin per customer = $306

Nos of time customer orders in a year = 1.9 times

Average Contribution margin per order per customer = $306 / 1.9 = $161.0526

Average order size in dollar = Average contribution margin per order / Contribution margin ratio

= $161.0526/45% = $357.89

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