Question

• A brief description of the product or service brand you chose.
• A description of the target market for the product or service you have selected. Explain the impact of defining the target market on the promotion plan.
• An examination of the concept of promotion blends. Does the brand you chose make use of promotion blends? If so, describe the promotional blends used. If not, propose your ideas for how promotional blends could be used successfully to promote the brand and why. Use examples to support your assessment.
• An explanation of how technology or digital media may be utilized to develop an effective message to the target group you have identified in a blended promotion plan. Explain why the technology or digital media made the message about the chosen product or service brand more effective.

Answer 1

Answer

* Chosen brand: MyGlamm cosmetics

MyGlamm is a cosmetic brand which provides wide range of makeup products with unique features. It claims to provide chemical free, paraben free products, and also doesn't test any ingredients on animal (cruelty free). The Products are designed for multipurpose and are travel friendly. The brand is really successful due to its promotion activities, online presence and quality and the type of products it is offering. The brand is competing strongly with various famous brands and standing firm in the market, differentiating it's Products and gaining potential customers loyalty and good share in the market.

Target market of the MyGlamm are focusef on the women, and young girls, who are very fond of makeup and cosmetics and make purchases regularly.

This segmentation influence the promotional decision and also helps in formulating effective promotion activities. Segmentation based on the demographic factors I,e. Grouping the females of different age. The company emphasis on attracting more number of customers especially females, through advertising and promoting it's brand on various platforms by the way of demonstrated use of Products, tutorials, it's design, Colour and features shown on its website and advertised on various medias.

The brand uses promotion blend. It make use of social media platforms effectively, it has its on website designed in a very interactive and user friendly way, providing a very good experience to the customers. It uses YouTube vedios to show its products and it's tutorials via experts demonstrating it. It also provides offers which encourages the customers to purchase more. The company also features celebrities endorsement and also includes famous designers such as Manish Malhotra collection to its product lines. Apart from this, the membership is offered to the prospective customers who download the application and opt for membership, they provide discount coupons cards and free makeup on birthdays of the member customers.

The technology and digital media had made the brand to prosper in its business and to stay competitive in the market. Technology and interInt facilitated the company to stay engaged with the customers and involve them in all the way possible to increase brand awareness and to enhance sales and profitability.