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Consider a company where marketing and sales are two different departments. Their customers are other businesses....

  1. Consider a company where marketing and sales are two different departments. Their customers are other businesses.
  2. Using both the buying center and buying process, describe what the marketing department actually does.
  3. What do salespeople actually do?
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Answer #1

Marketing department are responsible to get customers by interacting with them . They identify potential customers and provide them with the details of the company and try to make a business deal with those companies. They are responsible for providing costs and all the cost related discussion. Once the agreement is signed the business is handed over to sales people who are responsible for taking orders, doing follow up and ensuring that the business is going in a smooth manner. Hence both marketing and sales are different and have different functions.

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