Question

External Threats / External Factor Evaluation (150-200 words) - for GoPro. Please include reference in APA format. Please include in text citations and references

Answer 1

GoPro is weakened by the niche market of action camera competitors along with the saturated industry which may create continuous decline the global demand on photographic equipment. This may create issues in long term for action camera organizations. This may result into the uncertainty towards revenues due to seasonal fluctuations and market competition. GoPro’s product life cycle is also towards maturity which may slow down the business growth. GoPro’s product demand may fluctuate based on the seasonal demand and due to the market segmentation and focus towards middle class sports players. Other Chines brands can influence the GoPro product during economic slowdown, which can be purchased online. Other threats could be, advancement in technology, labor shortage, change in consumer buying behavior, increase in local distributorship, new environment regulations, different liability laws in different nations, negative influence on global sales due to isolation from American economy, seasonal nature of highly demanded products which influences the GoPro’s business profitability.