Question

In this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover’s service satisfy each of these criteria?

Answer 1

Gottesman identified. He filled this gap by creating Rover.com. The keys qualities for this The whole business idea came into a reality because of the “opportunity gap” that Greg business opportunity are Attractive, Durable, Timely and Anchored.

Attractive being the first quality Rover.com has created a business so well that is eye catching for the customers having dogs. They were not attractive because it was a trend in the market but it was a great solution for every dog owner’s problem (i.e.) creating a second home for the dogs. They also created Rover Cam, which a camera fixed inside of the Rover office in Seattle that shows the environment of the company. They are not like Kennels but just like home where the dogs are treated well. They also have Rover Reel, which is an amazing feature of recording the dogs experience and sharing the video to the owners so that they know that their dog is having a wonderful time.

The second quality is Durable. Rover have made this business strong with the right team, right procedures to help the dogs and their owners but carefully selecting the sitters. Such measures take a lot of care and effort to build a safe and trust worthy environment and Rover has done it with their passion and determination.

The third quality is Timely. Rover entered into this market at the right time, the time when their “Window of Opportunity” was open. They established their firm when dog owners needed them the most and they have grown tremendously.

The fourth quality is Anchored. Since they have established their roots in the market as well as in the hearts of the dogs and their owners they have created a sense of trust between everyone and the company is still living and growing with the same qualities with which they had started.