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How would you consider jp morgan chase generic strategy

How would you consider jp morgan chase generic strategy

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JP Morgan Chase & Co adapt differentiation strategy based on Porter’s generic business strategies. The company's mode of operation and their products and services can't be distinguished from their competitors. The company business strategy is focused more on the brand identity, building up trust and loyalty among customers rather than exploring differences.They are customer centric company and provide differentiated services which its competitors can not provide.

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