Question

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Answer 1

Before starting the campaign the restaurant must analyse the total strength of the campus . Based on the cuisine offered by the restaurant , it must conduct a survey on what the students of the campus prefer . It must also use other networking sites along with Facebook so that everyone can be covered and for students who do not have networking sites, the restaurant can campaign offline. After having the data and the required matter of the ad that needs to be posted the restaurant must start the campaign on weekends so that students will be free to come and use the offer. Once the campaign is started the restaurant must take feedback from the customers on what needs to be improved and what needs to be added to make them visit the restaurant frequently . It must continue coming up with such campaigns to make them regular customers for the restaurant.