Question

When specific knowledge is required to sell certain types of products or services, then a __________...

When specific knowledge is required to sell certain types of products or services, then a __________ is used?

Multiple Choice

  • territorial sales organization

  • customer sales organization

  • product sales organization

  • geographical sales organization

  • multilevel marketing sales organization

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Answer #1

The answer is "Product Sales Organization" because the sales force’s area of responsibility is defined by the products or product groups. Two major advantages of Product Sales Organization:

1. Developing product expertise in the sales representative
2. Guidance of selling efforts in the sales representative

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