Question

Discuss in 2-3 pages the pros and cons of using metrics big data to make movies. Why do they still flop?

Answer 1

Nowadays, it is true that movies are made of big budgets irrespective of whether they succeed or become a failure in the market. Movies are made for entertainment and fun, but the real test comes in terms of using huge number of data that the marketers and distributors make in the production of movies. Big budgeting caters to a large need of the audiences and movie theatres, but often fail due to lack of publicity and promotion. In contrast, small budget movies tend to make more profits because of their conceptualization. There are few pros and cons of using big data in movies, some of them include:

Pros

• Big number of metrics can generate more publicity and attraction towards the audiences. They would look for the whole picture of concept, artistes and special effects used.
• Marketers and movie distributors often take on big promotional events to launch their movies, so as to garner profit and sales.
• Technology used in the movies are well quipped to make the movie look more contrasting in nature.
• Movie producers and directors think of generating more number of sales and revenue in using established artistes and special effects.
• Publicity should be around the world so that it caters boost to the industry.
• Nowadays, distributors are using marketing channel (social media) to gain more popularity and attract audiences from all target groups.
• Using huge data itself shows the capability and quality of the movie being presented to the audiences.
• Also, profit and revenue plays a significant role in shaping up the movie's success.

Cons

• Competition is largely going to effect the distributors and marketers, because of the same kind of techniques being used.
• Using big data sometimes creates a chaos among the movie makers and producers.
• Artistes and technical teams used often settle for a disagreement in using big metrics.
• Audiences may not accept movies which have too much of effects, techniques and technology used.

Hence, these would be the factors responsible for failures of many movies in the entertainment world.