Question

What are some other product placement questions we as marketers should consider? Please provide the product, your placement question and how you would respond.   

Answer 1

The product is Apple iPhone and the some product placement questions should focus upon the placement of products in those areas that are still untapped, placement in markets where the consumers visit with potential to buy, but not yet bought any iPhone products, and designing a message while placement of iPhone to build a new channel to reach out a new set of audience in the existing or new markets.

The above mentioned questions related to placements of iPhone as a product, should be responded with different variants of iPhone produced and placed according to the market potential  and its consumers, new channels' ability to attract those people who can buy it or visit a lot that can give exposure to the consumers with respect to the iPhone product. The older models of iPhone can also be placed for sale to the potential new audience that has bit lower purchasing power.  In reality, Apple has already done it in some Asian markets such as India as a part of the product placement strategy.