What are the current marketing mix factors For Amazon's Alexa?
Solution:
Alexa is placed in the higher segment of Amazon's smart speaker whereas other lower variants are also available in the market. The price of Alexa is high as compared to other players in the market, this is mainly due to the superior feature provided by Alexa as compared to them. The promotional offers for Alexa are bundled with various payment gateways and banks who are providing a variety of promotional offers for Alexa so as to increase the sales revenue of Alexa. The consumer segment which is targeted by Alexa is slowly increasing and people are moving towards using the smart speakers as the next step solution to their smart needs. The product design of Alexa is set in a very thoughtful way making it very portable and easy to use. These are the main factors of the marketing mix of Alexa.
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