Question

1. Explain the importance of advertising in the promotional mix.
2. How has the use of cookies changed from the early days of the Internet to today?
3. Do you think legislators should regulate how companies track people online for targeted advertising? Why or why not?

Answer 1

Answer= The man advantage of the advertising in the promotion mix is that with the help of advertising, the marketer can communicate the distinguishing features, operations, and traits of its products to the target market. In fact, in most of the cases, the advertising is used to change the consumption pattern, spreading the awareness about the product and to create a unique image in the mid of the customers

Answer= Initial the main use of the cookies was to verify whether the user has visited the web page earlier or not and these facilitate the websites to ensure or remember the presence of the user. Now the cookies are used as a useful tool for the virtual shopping carts that enable the e-commerce sites to remember what are the different products that were searched by the users in the last visit.

Thus at present cookies are used to track the search history of the user.

Answer= As tracking the online activity and presence of the user can result in the breach of privacy, thus I think it is important that the government and other law enforcement agencies come up with the laws and regulations that control the tracking of the movement of the user on the internet by the different websites