Question

Consider print and out-of-home media - select 3 compelling print or billboard/kiosk/transit etc (out-of-home) ads as well as 3 that you think fail and determine why you feel as you do about the ads. What about those ads that fill a subway car -do you find those effective? You may use magazine and newspapers for print or, as I indicated, out-of-home ads. write one page

Answer 1

Best print ads: https://inkbotdesign.com/best-print-ads/

1. Keloptic: Van Gogh

2. Opel: SMS Mistype

3. Pedigree: A Dog Makes Your Life Happier. Adopt

Why they clicked?

These campaigns showed the power of their products

Worst print ads: https://www.workzone.com/blog/bad-ads/

1. Bud Light Says No Doesn’t Mean No

2. Starbucks Prints a 9/11 Ad

3. Hyundai Belittles Suicide Victims

Why they didn't click?

These were either offensive or trivialized the issues like heartbreak and devastation.

What about those ads that fill a subway car - do you find those effective?

Interior Advertising is one of the most cost-effective mediums in the transit business. These ads cover some of the most enticing segments of the commuter demographic. Interiors are extremely effective for advertising to a captive, targeted audience.

Interior Media: Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Reach a captive audience on their average 40 minute commute each way. A great opportunity for advertisers to bring product information to the consumer. A unique opportunity to “own” the entire interior space of a rail or subway car! An innovative way to “sell” to a captive audience.

Wrapped Exterior: Serving as a virtual canvas, Wrapped Exterior trains allow for creativity and drama which is sure to make a splash in the marketplace and create a lasting impression on the daily commuter.