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You are about to embark on a business venture with partners to introduce a new product...

You are about to embark on a business venture with partners to introduce a new product into markets in the Middle East and in Asia. You will be traveling to each location with your partners to pitch your strategy to potential backers in each region. After reading the articles assigned for this module, what are some of the cultural issues that you must keep in mind in order for your venture to succeed?

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Following are the cultural issues to be kept in mind in order to make the venture successful :

1) Language : Different regions have their different languages . This point is to be kept in mind while introducing the product .

2) beliefs : every regions have their different cultures and beliefs,it should be kept in mind that ,no community's beliefs are hurt through our product

3) generation gap : there are all ages of people living in the society,choices and preferences of each should be kept in mind .

4) gender : choices and preferences differ on the basis of gender ,such things also poses a challenge before the company to succeed

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