Imagine it’s pre Uber launch. Write a 200 word product concept for Uber ride sharing to go into market research screener? What is market research screener?
A market research screener is required for a new product to be launched in the market or it can also be used for a new market introduction. A market research screener enables a company to take strategic decisions based on its unique factors, variables and constraints. The important aspect of a market research screener is screening the right participants and filtering out the unqualified participants. Screening questions is critical to the success of a market research screener. I unwanted information is questioned to a prospective client, then it might lead to counterproductive answers which is highly risky for the business.
The new product launch is the Uber ride sharing which is called Uber Pool. The concept is to reduce cost and time. It provides affordable door-to-door rides, carpooling and has a maximum of 8 seats per request. All you have to do is to request for ride sharing in the Uber app. A market research screener for this product concept needs to be first done in order to predict the acceptability level of the product concept. The prospective participants would be officer goers, older citizens and school trips. The potential screening questions would be-
- would you prefer ride sharing?
- What purpose would you prefer?
- What is the distance you would prefer in ride sharing?
- Would you prefer just 2 number of seats or more?
All of these questions in a market research screening process would enable Uber to decide whether to launch the Uber ride sharing or not.
Imagine it’s pre Uber launch. Write a 200 word product concept for Uber ride sharing to...
UberAIR In April 2017, Jeff Holden, the chief product officer at Uber Technologies Inc. announced a radically new product called UberAir, an on-demand air transportation service: On-demand aviation, has the potential to radically improve urban mobility, giving people back time lost in their daily commutes. . . . Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground. A network of small, electric aircraft that...
UberAir Case Study UberAIR In April 2017, Jeff Holden, the chief product officer at Uber Technologies Inc. announced a radically new product called UberAir, an on-demand air transportation service: On-demand aviation, has the potential to radically improve urban mobility, giving people back time lost in their daily commutes. . . . Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground. A network of small,...
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Wood Paper plans to launch a new notepad product that is water resistant. The company wants to sell 35,000,000 of the new notepads next year and wants to know what trial rate is required to achieve this goal. The market research group has forecast an awareness rate of 75% and an ACV% of 60%. Of those that try the product by purchasing 1 notepad, 25% will repurchase 4 notepads per year. There are 200,000,000 notepad consumers in the target market....
Wood Paper plans to launch a new notepad product that is water resistant. The company wants to sell35,000,000 of the new notepads next year and wants to know what trial rate is required to achieve this goal. The market research group has forecast an awareness rate of 75% and an ACV% of 60%. Of those that try the product by purchasing 1 notepad, 25% will repurchase 4 notepads per year. There are 200,000,000 notepad consumers in the target market. Total...
Ken: Thanks for coming everyone. This is our price setting meeting for the launch of the new K-J Game Box next year. By way of background, on average our competitors have a unit cost of around $50. When they first launched, they sold the units to retailers at around $350, hence a $300 margin. The retailers then sold the product to their customers at around $700. And, as we know, those same competitive products are now sold into retailers at...
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