Question

ORIGINAL POST, NO PLAGIARISM. DO NOT POST PREVIOUSLY SUBMITTED ANSWER. PLEASE INCLUDE REFERENCES

Go to the Internet and pick two (2) different company websites that interests you. For each website:

• Provide the URL (web address)
• Describe what segmentation strategy the company is using.
• Describe the target market for the website and justify your answer.
• Define what communication objective you think the company is trying to accomplish?
• Which company do you believe has the most effective approach and why?

Answer 1

Company name	Nike	Uber
Website address	Nike(dot)com	Uber(dot)com
Segmentation strategies as used by company	Here, Nike is segmenting the entire market based on purchase power of people, based on the type of athletes, their love for sports activities,	Here, market is segmented based on type of city like metro city, where usually uber service is applicable, based on availability of professional, based on purchase power of people,
Target market for their website	Athletes and sport market: As, Athlete need to perform for long hours, they need comfortable shoes, so they can run faster an and play sports flexibly, Market for profession: as Professional people look for sophisticated shoes and branded shoes, Nike is top choice for them,	Target market like – Metro city: Uber services are applicable usually in metro cities and big cities, Professional or employment market: as, professional people usually go to their job location by hiring cab, as It makes their journey hassle free with cost effective pricing,
Communication objectives	Their communication objectives are to convey the slogan, vision and mission statement to all customers, Promote ecommerce selling through Interaction of people with website, Communication objectives like implementing retail marketing using their store outlets, so customer can directly or physically Interact with their products, Formal communication practices for handling of complaint, grievances	Their communication objective to create hassle free and comfortable Journey for customers, so customers can Interact with their services in effective way, Formal communication practices for pick up of cab, tracking of cab, for filing complaints and grievances, etc, Formal communication practices associated with improved customer service level,
To my point, uber has most effective approach, as their pricing strategy is highly comfortable for professional and any earners, further, people enjoy comfortable journey, hassle free journey, they can reduce waiting time to hire a cab, reach the location of their choice and start their journey from doorstep, and many more