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You are the new marketing manager for a firm that produces a line of athletic shoes...

You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted at the college student subculture. For your boss, write a memo in which you list some product attributes that might appeal to this subculture, list the steps in your customers’ purchase process, and recommend some marketing strategies that can influence their decision. NOTE: Don't copy form other sources!

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